Blabla car is a ridesharing service, commonly used in Europe. Their slogan is "Connecting people who need to travel with drivers who have empty seats".
Their plan is to gradually introduce reservation fees. They would like to first establish this method of traveling, and then introduce a fee for monetization.
Demonstrates the importance of obtaining a critical mass of users.
Monday 3 August 2015
Sunday 2 August 2015
Plentea
Plentea is a tea and toppings store in San Francisco.
They distribute their tea in a mason jar imprinted with their name, which you get to keep. If you bring back your mason jar for a subsequent visit, you get 10% off your purchase.
They take a relatively lower profit margin in exchange for the marketing and word of mouth from the mason jars.
They distribute their tea in a mason jar imprinted with their name, which you get to keep. If you bring back your mason jar for a subsequent visit, you get 10% off your purchase.
They take a relatively lower profit margin in exchange for the marketing and word of mouth from the mason jars.
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